Mikel Michelle Co. is led by Amy Liberty, a felt artist since 2018. Ever curious and craving information, this self-taught sewist began her felt journey by creating mobiles for her 2 children, Aiden Mikel and Alexandra Michelle. She has since established her home studio, allowing her the means to work from home while providing the freedom to create, not only custom orders, but also pieces for art shows and local museums.

Specializing in unique designs, meticulous attention to detail, and a desire to create the impossible, Mikel Michelle Co offers fun, custom felt creations.

"I firmly believe in the positive mental benefits of collecting supplies, organizing supplies, and using supplies as 3 separate but equally important therapeutic hobbies. Organized chaos could pretty much describe my office at all times- it’s my Zen.”

Erin is an artist and educator who works in artist-run and cooperative spaces helping people learn to screen print and work with fibre-based materials. Erin relies on communities of craft to expand her own skills and practice and she takes her greatest inspiration from the symbolism of tarot and nature and engages with these as ways of extending care. 

Specializing in process-driven art and material exploration, Erin approaches each project and workshop with a focus on skill-building and experimentation. Her practice emphasizes hands-on learning and the value of working alongside others.

"I'm always exploring new materials in my practice and workshops and am excited to have the opportunity to discover the possibilities with the felts and wool roving that I'll have access to as part of this Ambassadorship"

Meet Hannah Garnier, a dedicated felt artisan who began her crafting journey in 2011. She started her business, Homemade Heartfelt, as a newlywed while her husband was deployed by the US Coast Guard. Hannah and her husband now reside in the suburbs of Washington, DC with their three Havanese pups.

From quiet books and kids’ toys to banners, flowers, and keychains — Homemade Heartfelt specializes in bringing imagination to life with a playful collection of handcrafted creations, all made with FELT!

"I've been enjoying this partnership with The Felt Store and making quiet book tutorials, so I'm happy to be on board for another year! Stay tuned for more ideas coming to the blog! I love how TFS partners with small business owners like me!"

Meet Jill, the creative force behind The Felted Fawn (and an original member of The Felt Store’s ambassador team since day one). Her felting journey began in 2014 when she discovered a passion for crafting felt flowers. Over time, her experimentation expanded to various felt crafts, delighting her family and friends with her creations.

Originally known for her felt pennants, Jill has flourished into creating a wide range of custom, handcrafted pieces. She specializes in meaningful, made-to-order creations that are personal to each customer — including nursery décor, heartfelt mobiles, and personalized pet ornaments.

"I truly adore working with felt and The Felt Store has made it even more enjoyable for me - allowing me to easily find beautiful and high-quality vegan felt which aligns with my core values and business objectives."

Sonya is the colour co-ordinator, glue gun slinger and chief bossy pants at The Annex Felt Studio. Armed with an obsession of all things cute and colourful and an enduring belief in the magic of handmade, The Annex Felt Studio uses high quality, locally sourced materials to create whimsical ornaments and charming home decor.

Specializing in vibrant felt flowers compositions, cheerful pennants, and playful handmade decor, Sonya infuses each creation with color, charm, and character.
   
“Felt has been my go-to craft supply for over 10 years.  It has become a source of creativity, community and joy.  There’s nothing better than creating something that makes someone else happy!”

Zoe is the creative force behind @NorthWestFelts, a felt artist inspired by the quiet magic of the natural world and the playful charm of whimsical design. Nestled in the heart of the Pacific Northwest, her work celebrates the delicate beauty of flowers, foliage, and wild elements. Each piece is thoughtfully handcrafted using high-quality felt, bringing imaginative scenes and cozy creations to life. From local creatures to vibrant blossoms, Zoe offers a gentle invitation to reconnect with nature.

Specializing in floral pieces, nature-inspired scenes, and functional products, each creation is thoughtfully made to spark joy and wonder.

“Crafting with high quality felt has always meant more to me than making a sale. Seeing my pieces around town, being used and enjoyed, this is where real joy is found.”